Oatly was founded in 1994, though its popularity sky-rocketed after it entered the US market four years ago. The other 200 million came through an investment from Blackstone and a group of other high-profile investors, an investment choice that makes for sensational headlines in a world where debates have become so dangerously black and white. One of the criticisms leveled at Oatly is that it must have been able to find other investors, instead of getting involved with Blackstone with its controversial reputation. A Look At Why The Internet is Boycotting Oatly, And Its Link To Amazon Deforestation. Oatly entered the US and Hong Kong via hip coffee … Oatly, the $2bn Swedish oak drink company, felt the sharp tongue of the internet this week Oatly faces a storm in a teacup after its links to controversial private … Additional investors in the funding round include Oprah Winfrey, Roc Nation, Natalie Portman, former Starbucks Chairman and CEO … The group now owns around 10% of the business, which itself is worth an estimated £2bn. Blackstone-backed Oatly used offbeat marketing to turn vegan milk into a $10 billion business. Oatly sold Blackstone a stake in the company in hopes of expanding production, and eventually going public in the stock market. The Swedish plant-based milk brand faced ‘cancellation’ by … Over the weekend, sustainable oat milk brand Oatly sparked outrage on Twitter due to new corporate investors Blackstone, whose ties to President Trump and the Amazon rainforest’s deforestation threatens the food company’s ethical brand image. Blackstone, in its turn, is allegedly investing in projects that link to deforestation in the Amazon rainforest. The Oatly-controversy You probably heard already, Oatly has made the decision to sell a stake in the company to a consortium that includes Blackstone, a … The companies have wrested control of land, deforested it, and helped build a controversial highway to their new terminal in the one-time jungle, all to facilitate the cultivation and export of grain and soybeans. The problem is that the consortium includes Blackstone, a private equity company involved in funding Donald Trump’s presidency campaigns, and a Brazilian infrastructure project connected to deforestation in the Amazon. Total ownership by these players constitutes a tiny part, and they will have no influence on the vision and mission of Oatly. But rather than settling for the consortium, the oat giant revealed it had ‘been working for a long time to secure this specific investment’. The Oatly-controversy You probably heard already, Oatly has made the decision to sell a stake in the company to a consortium that includes Blackstone, a powerful private equity firm headed by Trump donor Stephen Schwartzman. Despite the funding announcement being made in July, the current controversy began on August 29 20202, thanks to a couple of social media posts including this one by climate activist Laura Young @LessWasteLaura detailing Blackstone’s environmental wrongs: Thanks to a Twitter thread that emerged over the weekend about one of their investors, Blackstone, the world of Twitter seemed to turn on Oatly, with people saying they would boycott the company. Back in July, Oatly sold a $200 million stake to a group of investors, led by private equity firm Blackstone. This wasn’t the only appearance Blackstone has made in the Podesta emails. So the $200m that they gave to Oatly? Back in July, Oatly sold a $200 million stake to a group of investors, led by private equity firm Blackstone. Since Blackstone's controversial business dealings and leadership have garnered attention, former Oatly fans have taken to Twitter to announce that … Blackstone and Oprah Winfrey buy into oat milk group Oatly. "Oatly is in the process to go out on the stock market (IPO) in the near future. Public supporters of the Trump campaign and with alleged ties to Amazon deforestation, Blackstone was, at best, considered a “ strange choice ” for Oatly to partner with. Their decision to sell a 10 percent stake of the company to controversial investment firm Blackstone. While this is amazing news for foreign investments, it also comes hot on the heels of Oatly’s controversy of being associated with Blackstone Group, a private equity firm that has ties to deforestation in the Amazon forest. By Yasmin Jafar. Oatly - the plant-based milk alternative that rose to prominence in the US and around the world because the product itself is 'kinder to the planet' - has drawn some sharp criticism, and seriously pissed off some of their loyal customers, for taking a significant investment from Blackstone Group. Despite the controversy, it’s hard to imagine the company’s IPO plans as unsuccessful. Blackstone's ideologies, however, don't exactly align with that of Oatly's or its customer base, which is why consumers are extremely disappointed. and Bikes vs Cars, who has openly criticised the deal, the criticism wasn’t widespread until a few environmentalists picked up on the Amazonas issue six weeks later. The backlash comes just weeks after Oatly secured $200m (€168m) in new equity from an investment group led by Blackstone, well-known celebrities, and business people including Oprah Winfrey, Jay-Z, Natalie Portman, and former Starbucks CEO Howard Schultz. Oatly’s products are currently available in more than 50,000 locations in 20 countries. Since its founding in the 1990s, Oatly has been dedicated to providing a healthy alternative to dairy products that wouldn’t tax the planet’s resources. Oatly was formed in the 1990s using research from Lund University. The investment by Blackstone into Oatly was reported in mid-July and apart from some Swedish environmentalists like the movie producer Fredrik Gertten, known for Bananas! Sales doubled from 2018 to 2019, … Dive Brief: Oat milk brand Oatly has come under fire from activists and consumers threatening boycotts after the company signed a $200 million deal in … Oatly is defending itself after selling stake to Trump donor Schwarzman's Blackstone Group. So why did they choose Blackstone… Oatly is facing a consumer backlash with some pledging to boycott the brand after it sold a stake to a group of investors led by a private equity consortium Blackstone. Oatly responded critcism directly on Twitter, respecting people’s concerns and replying directly to them. Oatly responded to the controversy with a sharply worded retort, saying if the company could convince a major investor like Blackstone that environmentally friendly oat milk could be … The oat drink business has publicly defended its decision to receive investment from Blackstone, after Oatly fans and activists pledged to boycott the brand. Blackstone, as well as some other new owners, are investing in Oatly in a so-called "pre IPO" preceding the soon to be expected IPO. Oatly Group AB is a Swedish food company that produces alternatives to dairy products from oats. Oatly faced a backlash from customers following the news that the Blackstone Group had invested in the vegan brand. Blackstone has since doubled-down to cut emissions, and Oatly defended the investment as proof that sustainability can and will be more profitable than the alternative. Oatly is facing backlash after selling a stake to Blackstone, which is connected to Amazon deforestation, Donald Trump and America’s housing crisis. Environmental activist and blogger Laura Young, otherwise known as @lesswastelaura, digs deeper into the Oatly / Blackstone debate and explores why this investment has caused outrage amongst Oatly fans, posing the question – is there any ethical … Tue 1 Sep 2020 20.17 EDT Vegan milk brand Oatly is facing protests by climate and political activists who say the decision to sell a stake in the company to a … Weeks after Oatly announces its $200M investment, they have been criticised for taking funds from Blackstone Group who allegedly fund Amazon deforestation and have donated $3.7M to Trump’s re-election campaign. Blackstone Group has shut down deforestation claims following the news about its investment in Oatly. In a press release in July this year, Blackstone … But then again, there were probably less controversial investment companies out there who would have liked to invest in Oatly. ET Fan-favorite oat milk company Oatly became the subject of controversy this week, when the news broke that Oatly had sold 10 percent of its company to the Blackstone Group. Oatly responded to the Blackstone controversy by stating that it planned to show the huge investment firm that that green investing is the way forward. There is a small wave of consumers that has been boycotting Oatly due to a recent deal it made with Blackstone—an alleged donor of the Trump administration and a firm accused of contributing to Amazon deforestation. Malmö, Sweden and New York, July 14, 2020 – Oatly, the Swedish sustainable food company, today announced that it has further bolstered its plant-based movement through an agreement to invest $200 million in equity led by Blackstone Growth (“BXG”). Exclusive: The Oatly boycott – Activist who brought the Blackstone issue to light speaks out. September 5, 2020. The success of this electric transport distribution might be a small step when pitted against the devastation caused to the Amazon, but this could be the first steps towards positive change. “I mean they control $324 billion worth of residential real estate. The company, based in Sweden, uses a patented enzymation process to turn fiber-rich oats into oatmilk. In mid July, however, Oatly earned a valuation of $2 billion after a $200 million investment from Blackstone Growth, per Bloomberg. Despite its recent Blackstone controversy which caused some consumers to actively boycott the brand, Oatly reports that it has experienced incredible growth this year (stats below) and announces the launch of a new Oatgurt with a new campaign describing it as “totally normal” in a bid to appeal to those who may still be wary of dairy alternatives. At the end of last year, Oatly (one of- if not the most- globally known brand of oat milk) suffered major backlash when it became exposed that one of their investors is Blackstone- a controversial private equity firm linked to Amazon deforestation and Trump’s 2020 campaign.Needless to say, both of these things are quite the opposite of what a lot of Oatly’s loyal customers stand for. Swedish vegan milk brand Oatly has caused controversy among political and climate activists over its decision to sell a stake of the company to a capital investment consortium.
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