There are endless lists of email marketing examples, but heres a question for you: How many of them are good marketing email examples? I think it would help me grow my skillset and prepare me . The Villa Plus team sure knows how to get us dreaming of sunshine and swimming pools! Take a look at their ai email writing assistant here. 10 Email Marketing Examples That Work 1. Deliver on promises and give great content. It gives a discount incentive to complete the purchase. Seasonal campaigns should be part of every B2C and B2B business. While this is a great way to use email to educate and engage users, one shouldnt forget that email marketing can help you distribute your e-books, case studies, whitepapers, and more. Why should your creative team reinvent the wheel every time . 14 Types of Email Marketing With Examples | Indeed.com The holidays! 1. When subscribers click on the CTA button, they will be redirected to a dedicated landing page: By creating a landing page, the hotel has at its disposal a powerful weapon to boost its conversion rates. Keep Your Readers Engaged (Boxycharm) 4. 100 million. Uber does it right every single time. You is a really simple place to start. More specifically, the email content focuses on using a high-quality visual, the name of the property, what they love, and a CTA that complements them all. It helps you avoid spam contacts and spam traps.. And why not? This type of email doesnt need to be complicated or too fancy. 51 Incredible Examples of B2B Email Marketing - Zen Media What they do well is simple: segment their list from the beginning and . Both copy and visuals work together to give subscribers an immersive experience. $3 million. First of all, personalization is a must to nail this type of email. There are several things to take into account. Introducing the 97 top email marketing campaign examples and designs. Grammarly sends its subscribers weekly writing updates with some cool statistics. One axis is labelled "morality . So, when it comes to revamping your website, you need to let your customers know what youre up to. Personalization plays a significant role in the success of this campaign because without the subscribers name the story would be generic. The survey is short and not boring, so more people will take it. 26 Actionable Email Marketing Examples to get Responses 31 Best Email Marketing Examples To Get Inspired [+Templates] If customers can quickly learn what your promotional email is about, put the CTA at the top. Email Newsletter Lastly, segmentation and personalization features will allow you to create campaigns tailored to your subscribers needs. Type: B2B Trial ending soon campaign example, Goal: Let trial users extend trial and discover the benefit of the service. B2B email marketing is a tactic for promoting products or services to business-to-business customers. I know, you are going to run an email marketing campaign to attract your prospects. But to make the experience greater, Netflix will also ask for feedback to ensure that it will keep delivering the best recommendations. But only if you do it right. Fitness queen Kayla Istines (whos made a nice chunk of change from me, by the way) uses PAS and a 10% discount to cross-promote a foam roller. Subject line: Headmaster Kelthuzad has chosen you as his pupil, Marilou. The Venetian Resort has put a lot of thought into creating this email marketing campaign a month before the subscribers birthday. But 1-800 Contacts do a great job of A) sending a perfect unsubscribe email and B) leading people to a different type of conversion. To capture your visitors email addresses, you need a newsletter signup form. In this example, Zapier sends a series of emails to users who signed up for their trial. And to top it off, the brand has chosen a red CTA button to make its offer unmissable. Here, the copy is a little different from what weve seen from other SaaS companies. What are the different types of marketing emails? As far as technology has come, email marketing is still the most effective way to stay in touch with your target consumers. This beautiful email example also offers customers a few alternatives to ensure that it will suit everyones needs. Educating your audience is one of the best practices to nurture them and show them how to use your products/services more effectively. All of these are commonly used expressions. Hence, you are searching for genius email marketing examples to seek inspiration from. When it comes to taking action, Grammarly has added numerous social media share buttons to spread the news. This was a lofty goal that lasted about a week and was really difficult for 2 reasons: No Papyrus. And to make the cross-sell more efficient, the company names their section Customers who bought this also bought to make the campaign resonate better with their audience. Furthermore, instead of favoring copy, the business opts for a more visually-oriented email newsletter design. Snap judgments made about products can be based on color alone. Just sign up for a free account and try it yourself. Subject line: Hey Marilia, did you forget something? All in all, Zendesks e-book email works because: For B2B companies, your e-books can help you educate your audience and let them know how to use your tools better. This contest announcement email is hard to ignore with a familiar name: Kit Harrington. All of these make you stop and pay attention because they use powerful words to help you fix your problems. In this email marketing campaign, you can see how MarketingProfs nails its webinar campaign in three easy steps. Subject line: Enjoy 10 on us whenever you invite a friend, Type: Refer a friend email campaign example, Goal: Get visitors to invite friends through the mobile app or share link. People are going to need a little push before they log in again. Crafts make your house look nice. It works because of the friendly, informal toneits not so much a sales pitch but an engaging message that feels genuine, warm, and helpful. Typeform offers new inspiration from its email template gallery. The goal is to communicate your main message, not create a Rorschach test. 18 Promotional Email Examples (+How to Write Your Own!) - WordStream 19. What they need is to be as clear and actionable as possible! You cant walk away from that. Not only that but Audible also adds a little cross-selling section underneath to boost sales. Great thinking, I must say, because email is the best marketing tool. When it comes to the CTA, this campaign directs subscribers to kickstart their tidying with Marie Kondos world-renowned books and join her Instagram account for a more personal experience. Below, lets see the essential features your email platform needs to have. Example 1: Marketing assistant 'I'm looking for opportunities because I'm interested in learning more about marketing automation and software development. This successful email promotion from The Knot is a killer example of a good email subject line because it uses an intriguing number. Dont you hate it when someone expects you to read a huge wall of text? Email marketing is a form of direct marketing where you use emails to build relationships and sell products or services to your audience.. An effective email program will help you keep your audience informed and engaged with your brand and its offering.Also, it'll help you turn window shoppers into customers and one-time buyers into loyal brand advocates. The process is pretty straightforward: you send a campaign to your subscribers and tell them to bring their friends! Hard to miss, and definitely not 1 that you forget easily. Please enter a valid email address to continue. This post was updated on October 5, 2022. Figure out your email campaign type. What you need is a beautiful product launch campaign, and you are ready to roll. With the right e-book email template, you can promote your content and effectively manage to boost your downloads. 1. Dang. So they sent this example of a great email survey. However, to increase the number of referrals, the company also adds a link, which the subscriber can share with their friends. Starting with the copy, this welcome email is both friendly and organized to make a great first impression. Wendys email design uses a beautiful newsletter image to guide customers through the process. This thank-you email from Bombas does both. Be it to promote a special offer or wish them happy holidays, a beautiful Christmas email template will help you stun your subscribers and increase your revenue. The Best Email Marketing Templates | Sprout Social The CTA is straightforward and has a bright color to ensure that the new subscriber wont miss it. Nevertheless, if you want to keep your list clean, you need to verify their email address. Order confirmation emails are some of the most essential transactional email campaigns that online businesses should send. Yeah, dont do that with your email. I know Ive talked about it countless times, but personalization is and will always be one of the greatest conversion forces out there! So, we just jump on the bandwagon and send out an email campaign to our customer base and see those sales rolling in, right? While email marketing might often be reserved for personalized emails, product offers, or enticing discounts, we should also remember that other email marketing types can be highly effective, too. Lets make sure yours gets read. Buzzfeeds confirmation email is like no other because: If you liked this example, you can use one of our pre-made email marketing automation recipes and create a similar email marketing campaign in seconds! To get its users to get the most out of the trial period, the company delivers a fun email campaign to offer them an extension. For loyal customers, this tone is also evident throughout this email campaign, which offers Wendys customers a great experience. And to do that, you need, like Visme, follow-up emails to make sure your original messages didnt go unread. Subject line: Just for You: 15 Innovations to Watch, Type: B2C Personalized product recommendation, Goal: Show subscribers recommendations based on their interests. Who doesnt want these things? An email marketing campaign is a targeted set of email messages designed for a specific purpose to be sent at a designated time. Zapier is an automation tool that helps you save tons of valuable time by automating your tasks and processes. Finally, the company also incorporates another brightly colored CTA to capture the recipients who didnt click on the first one. Their email not only gives you a great incentive to book with them by offering a chunk of money off your next booking; it also creates time pressure by giving an expiry date for when the money off voucher runs out. Last Updated: December 12, 2022 | Email Marketing Home Blog How to Write Your Best Promotional Emails (+18 Examples!) Get the best email marketing insights, Moosend news and updates straight to your inbox! In this example, Wendys perfectly demonstrates how you can use your email list to increase engagement with your mobile app. All in all, Workables feature announcement campaign: Subject line: Introducing Apple Watch Series 6, Goal: Present the new product and share information about its features. Now that we have discussed some tips to build good email marketing campaigns, let's take a look at some genius email marketing campaign examples. Allocating Resources and Budget Across Paid, Owned, and Earned Media. But wait! With the right webinar newsletter templates, you can create the perfect webinar promotion email to boost your registrations and reach your lead nurturing goals. Be gold. headline but also uses color to make it stand out. When it comes to the offer, the company cleverly uses bold letters to attract attention to the offer and the special code they need to get it. Finally, the first CTA is strategically placed to convince customers that getting the upgraded version of the tool is worth the while. 5/5 - (74 votes) Your search for email marketing examples on Google landed you on this page. Marilia Dimitriou is a Senior Content Writer with 5+ years of marketing experience. People need a reason to stay (this email gives them one). In the case of Hootsuite and many other SaaS platforms, this is possible through email marketing and blog post update emails. Hawkers is among the brands that take the time and effort to create such email campaigns to benefit from Christmas shopping. To do that, Durham University opts for a straightforward copy that explains the reason for the event, giving additional details to participants. Thats what other collectors buy together to make their collection pop!. Step 1: Setting goals and success metrics The first step to creating your email marketing plan is to set goals for what you want to accomplish with your email marketing. The message also includes some additional benefits the recipient may have been unaware of and shows the reader how easy it is to get rewards and earn freebies. From the emojified subject line to the beautiful images that increase clicks, Zillows email is simple yet effective. Three thousand dollars. 31 Best Email Marketing Examples To Get Inspired [+Templates]. There, they can play around and put everything they learned from the email into practice. Discover an inexhaustible source of knowledge to master digital marketing and step up your game today. So, what does the customer see? Up to now, we saw how eCommerce, SaaS, and hotel businesses have leveraged email marketing to fulfill their goals. B2B drip campaign example- Zapier If you're looking for one of the best B2B email marketing examples, look no further than this email from Zapier. The Ultimate Guide to Email Marketing - HubSpot Blog In this email marketing example, MVMT has created an eye-catching email campaign to let subscribers and customers know that something exciting is about to happen soon. What could easily place this example in the first place of successful hotel email marketing examples is the stunning visuals, the copywriting, and the value proposition. Overall, Shopifys reminder email marketing campaign: Subject line: Need a new look? 7 Rules of B2B Email Marketing (+4 Examples We Love) - WordStream The variety of CTAs and the witty copy increases the potential homeowners desire to click and check the listing. But not every email is going to work for every contact in your database. Here are the 3 top reasons why customers unsubscribe from email lists: Its a bummer. That's why you absolutely need to segment your audience for your B2B email marketing. 20+ email marketing best practices by category [+Examples] - Omnisend Blog Over the past decade, Email Marketing has become increasingly popular and essential. Along with that, Audible has added a bright yellow CTA button to get customers to take immediate action. For SaaS businesses, trials are the best way to let customers know you and your product. Grow your business and future-proof your career with our FREE marketing strategy template! Jon Snow might famously know nothing, but Omaze knows a thing or 2 about email marketing best practices. They mention the benefits of shopping with them, including their home delivery service with the benefit of no delivery charge for orders over $35. The content of the email is simple and to the point. Solution: Did you know that a foam roller helps to decrease muscle stiffness and cramps, removes cellulite, improves flexibility, as well as improving blood flow to your muscles? Moosend offers various responsive cart abandonment templates you can customize to restore your lost revenue and kiss cart abandonment goodbye. Cart abandonment is no small feat. Of course, universities couldnt be absent from our best email marketing examples. But you can also celebrate your own. In an email, limit yourself to 1 CTA. Its not all about email design. Type: B2C Promotional email campaign example, Goal: Promote a product through storytelling. Many persuasion techniques help you connect better with customers: But using words like you and making copy personal and conversational will always win the day and get the conversion. In the form of an alternative, the company lets recipients know that if too many emails were the cause of their frustration, then they can join the weekly newsletter. Here are the average email open rates across various industries to help you determine what you should aim for when you create and send out your campaign. Its not just the color of a button that makes a differenceits every color in the background, too. Choose no more than 3 fonts in the same email (to avoid overwhelming the eyes), Choose 1 that works across multiple web platforms (to make sure all of your contacts can read it). When you are in the SaaS business, you need to engage with your potential leads as much as possible. As you can see, this email feels like the subscriber has been personally chosen by Headmaster Kelthuzad to become his pupil. Overall, New Darlings have managed to create a beautiful campaign that: Re-engagement campaigns are fantastic to get your readers back to your blog. While there isnt much to see here, the email content follows the inverted pyramid model to increase the brands click-through rates. I'm sure all of your emails are great. She is the creator of a series of fitness ebooks titled Bikini Body Guides and a meal-planning and workout app, Sweat with Kayla. Cue the mouse *click* of you opening that email. This example from Peloton shows you how to do them well. If you sign up to join them, youll receive an email that immediately makes you feel included and welcomed into the company, like a valued team member. Tease Your Black Friday Campaign (Chubbies) 6. Next to a welcome email series, a great abandoned cart email sequence is the best tool in your digital marketing arsenal. 1. The line is catchy. Bobble: Star Wars, Goal: Show order summary and cross-sell relevant items to customers. The content that goes into your email campaigns depends on your desired outcomes. Why did it work? For example, Moosends email builder is intuitive and easy-to-use without having any technical expertise. One CEO sketches out a two-by-two diagram, the sort beloved by management consultants. Measure your marketing success and collect powerful data for better decision-making. Use your brand colors for sure, but just dont use a million colors at once. Good because it's one of the surefire ways to level up your lead generation game, grow your email list, and attract high-quality prospects - they will be more likely to buy than other potential customers since they come to you through a recommendation. Many companies give a generic welcome to [insert company name here]. Be different. Subject line: Confirm your This Week In Cats subscription now! The Hustle Topic: Subject Lines, A/B Testing The Hustle is a daily email newsletter that curates some of the day's most important headlines in business, tech, and culture. Here, Indiegogo has one of the best email marketing examples to increase crowdfunding contributions to its projects. Discover our designer-made, free templates and customize them to suit your campaign needs. Theres more to your brand than just saying, use us; were really good.. 1. Goal: Increase attendance for Shopifys Livestream event. However, this isnt your regular Christmas email. Whats also interesting is that the CTA button leads users to Airtables template library. 21. We're opening our B2B email marketing examples list with a welcome message from Fiverr. Visuals also exist as part of the email design to make it more vibrant and stylish. Email address Create your store Build your dream business for $1/month Mastering Paid, Owned, and Earned Media - Small Business Trends Yes, but you arent trying to keep YOURSELF connected to your own brand. 333.2 billion emails are sent and received each day. I've had a chance to work with these tools at my current job, but I haven't been able to get a comprehensive understanding of them. Try using phrases like. Is 'Looking for new opportunities' a good interview answer? So Headspace is careful to say that their survey is super short.. They mention rewards, savings, money off, and exclusive deals in a few sentences, showing their customers all the rewards they can enjoy and encouraging them to sign up for their rewards program and app simultaneously. In this guide, we'll walk you through the basics of email marketing and give you tips, email templates, and strategies for optimizing your email campaigns for better conversions. People will spend less time reading a marketing email, which means you only have so many opportunities to get that click. Alumni can either click on the link to discover more details on a new landing page or contact the person in charge via the email address provided. It is elegant. 25 of the best email marketing examplesand why they increase conversions. When it comes to the email content, Revolut explains how users can benefit from this offer and how they can start inviting their friends. There you have itproblem, agitation, and straight to a nice cross-promotional solution. With this polite, informative email, RunKeeper tries to re-engage users who have stopped using their services. What the hotel got right in this email marketing example: Subject line: New ways to earn free drinks and food, Goal: Highlight loyalty program features to increase conversions. I consent to receive communications about Sitecore's business in accordance with Sitecore's Privacy Policy. All in all, MarketingProfs has a very professional email example that: The perfect webinar doesnt only need a great platform to host it but also a way to promote it to your audience. Agitation: I bet you are feeling less than amazing right now. However, to keep them engaged, you need to keep them up-to-date with what they win. The slogan Welcome to the team immediately makes the reader feel as though they are part of a community, and the accompanying images of real people using their products is really inclusive. Segment your audience. But really, this email is great because of this lineThis is an unbelievable milestone that wouldnt be possible without you!. As you can see, the brand has a very soft color palette and a white font. While it isn't over-hyped like the newer marketing channels, email marketing is a reliable classic. More specifically, the copy has a festive tone that instantly makes the email subscriber feel appreciated. Written by: Christina Perricone EMAIL MARKETING PLANNING TEMPLATE Use this template to strategically organize your email marketing. While this email doesnt have eye-catching visuals, the brand uses the image of the product to show customers what they bought. The prize is also irresistible for the brands audience, who will hurry to get the app for a chance to win free food from their favorite place! 10 Brilliant Email Marketing Examples and Why We Love Them - OptinMonster First of all, this example has solid branding elements, using Starbucks trademark green and various shapes to intrigue users. Problem: What you might not be loving is your sore and aching muscles if you havent exercised in a while. However, trials are very limited, and Airtable knows it well. But thats not the only thing you can do to keep them engaged. First of all, the copy effectively intrigues the recipients, addressing their pain points. Email marketing Email campaigns 20+ email marketing best practices by category [+examples] By: Karolina Petrakien Mar 29, 2023 Are you looking for reliable email marketing best practices to boost your campaigns? This campaign by Durham University is meant to promote a virtual Alumni Day on Zoom. I know what you might be thinking: But its OUR birthday!?. An effective email campaign must look good on multiple devices regardless of screen size. But this email still worked by making me feel nostalgic for everything Id be missing). Email Marketing Posted on January 19, 2023 Email marketing is undoubtedly one of the most important marketing channels for any companyand that's especially true in the B2B space. * Event invitation. Fiverr Email marketing category: welcome email What is this email campaign about? And no, its not because this is an email for my birthday! In his book Pre-Suasion, Robert Cialdini explores how the word you is captivating. After looking at all these unique B2C and B2B email marketing examples, you are ready to design your beautiful email campaigns. IAC recognized it as the best email message campaign in the hotel and lodging industry for 2022.
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