Oops! Thats okay! Gathering a few personal details can help you make reaching out more authentic and even improve your ability to negotiate. For the launch of [brand product] we wanted to engage with the community and partner with an influencer who knows their stuff. For brands, it is essential to get into the right collaborative mindset. Once youve identified a set of influencers that works for your brand, you can start working on your influencer outreach emails. Consider metrics such as the influencers follower counts on their Instagram, Facebook and Twitter pages. You can perform in-depth. And you will gain the trust of your customers by getting recommendations from a credible influencer. Even if you are confident in the quality of your product line and are excited to partner with influencers, it may feel intimidating to contact influencers out of the blue with a collaboration opportunity. Need more inspiration for your messages? Using this approach breaks down if you forget to introduce yourself at the outset. Another tip is to use questions instead of statements. Look out for mentions of press packs on their website, too. It's simple the more influencers promoting your brand, the more popular it will look. $(".menu-custom-mega-menu-2023-container > ul > li > a").focus(//When you hover over link in first level menu, add hovering class to it
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Oh, and we also break down a handful of pitches that fell flat. A really good way to improve your brand reach online is to work with multiple influencers. Product Seeding Include a clear call to action and contact . CareersJoin a company certified by Great Place(s) to Work. When these influencers do promote products, they demonstrate a clear affinity for what they are posting about and use that brand excitement to achieve a better connection with their audience. This template is great to use after youve expressed public support for the influencer (through post likes and shares) before asking them to join your team. As such, it is a good idea for you to take time to get to know the influencers youre interested in. Fact: one-third of recipients will open an email based on the subject line alone. Avoid influencers that are willing to promote anything. Relationship Management Take a look at the brand's social media to see what influencers they currently work with. It is no wonder that brands are so focused on using influencers and are often willing to pay fortunes for a mention. The fact is, most people will not respond to your email. function(){
I hope youre doing well, I handle influencer relations for . How to get influencers to promote your product - Upfluence Amazing shots on your Insta! I know youre really busy, but I just wanted to send one last note in case you might want to work with us. If you dont know their first name, stick to a more generic greeting. Watch 2-Min Demo );
Let an influencer know if you've done this and use it as an opportunity to find out if they might be interested to work with you. Finance In fact, relying on both makes sense if you need to send a follow-up message. catch(e){
Craft your email so that its about helping them stay ahead of the curve with early access to your new product/service before it goes public. Its creepy to get a partnership offer with a brand that doesnt tell you who they are and what they do. There is an art to approaching influencers.
At [insert brand name here] we [insert summary sentence of your product/service and unique selling proposition]. , which is why we offer it first. Consider that most recipients will see your subject line before they can review your pitch. Having in place a good, social media listening strategy for your business, If reach is important, engagement is even more so as it gives you an idea of how many people really connect and with an influencer's content, i.e. function(){
Engagements are predominantly likes, comments, and post shares.
Dont be afraid to let your personality shine through, either! Let me know if youd like to explore this opportunity. The collaboration opportunity email is brief and clear. 1. Nine times out of ten, this approach is the best, which is why we offer it first. Of course, youll get to try [insert product] on the house, and therell be plenty of photo ops.
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Its essential that your influencers know how to use your products. More customer reviews
Sometimes you can distinguish between good and not-so-good influencers by looking at their latest posts and audience responses. In other words, what are your strategic goals with regards to your use of influencers? Make it easy for them to say yes. If youve done your homework correctly, it should be the start of something big! Again, keep in mind which platform youre using to connect with potential influencers. jQuery(".menu-slider-container").slick("unslick");
We would send you a set of our products to try and also a few to host a giveaway for your followers. A "Congratulations, [Name]" is a good place to start. The more genuine you can be in your influencer outreach, the better that relationship will perform during influencer campaigns. Fan giveaways are fun events for influencers to give back to their followers and share their appreciation. And while this template is longer than the other two, it is still brief and to the point. If something like that exists, their brand has evolved enough to warrant payment for sponsored content as an industry professional. For example, Im going to reach out to 20 creators this week.. Thats why many marketers employ influencer analysis tools. Don't overthink it.
Program Size Were hosting an exclusive preview event of our [insert product] and would love it if you would consider attending. The left was sent via email and the right was adapted and sent via DM. Requesting advice: "Hey Michael, I wanted to ask you a question about the recent marketing trend." If you want to boost the open rate, try to use a shorter subject line. Case Studies As a brand ambassador, youd partner with us for [insert summary of your program's goal].
Our team keeps a finger on the pulse, so youre always working with the latest information. Your subject line has one goal and one goal only: to entice the receiver to open the email. Everyone's time is limited and by sending a short and to-the-point email you are indicating to the receiver that you know their time is valuable and you do not want to waste it. secondLevelMenuItemHover.call(this);
The best way to get influencers to promote your products can be distilled into 3 steps: Send your products to your influencers Make your value proposition Write a personalized outreach email Build lasting customer connections with Beambox. Do Not Sell My Personal Information (California), Why you are interested in partnering with this influencer. Are you reaching out to an Instagram influencer or a TikTok influencer? Conclusion: Finding authentic influencers is about authentic outreach. Are you asking, Do you have to pay for sponsorships? Stay tuned for more details below. If youre a small business, theres no longer any doubt that influencer marketing is a valuable channel to reach new customers through brand awareness. Sometimes, sending a product is enough to pique their interest and grab your product a spot on their next video or blog post. TrustRadius How to Get Influencers to Promote Your Product - AllBusiness.com Chances are youll reasonably be able to reach out to reach anywhere from five to ten creators per day. 11 Outstanding Influencer Outreach Email Templates Outreach email templates are the messages that you mass email to the leads listed in your outreach campaign. By engaging with them before you reach out, they are more likely to recognise you when you email them, and chances are better that you will get a positive response. MVMT Features Use emails to give a more in-depth explanation of your brand or products. Finance GRIN is the pioneer behind the worlds first Creator Management platform built to support every brands journey to connecting with consumers through authentic creator relationships. Just because an influencer doesnt message you back doesnt mean your partnership is doomed. Watch 2-Min Demo How to Craft The Perfect Influencer Outreach Email (+6 Free Templates) Not only will it maintain the momentum, but you can then review the product request to see what they are interested in and how they want to collaborate. If you want an influencer to speak enthusiastically about your product, you must give them access. If you havent received a reply, follow up with a short check-in message. Discovery Suite New This will save a huge amount of work as you send out emails to your influencers. Not by a long shot. Wed love it if you hosted a giveaway for [brand product] on your profile, as we think our brand is a match made in heaven for your audience. Start your thirty-day free trial and turn your free WiFi into a machine for growth. If reach is important, engagement is even more so as it gives you an idea of how many people really connect and with an influencer's content, i.e. Generic compliments dont seem authentic. This will give you an idea of the number of people you can reach by leveraging the particular influencer, i.e. It also means that influencers with smaller followings could work better for you than celebrities with large numbers of followers. Be real, ask them how they are and engage them on what is important to them. 6 Steps to a Successful Influencer Gifting Campaign. Let them know the reasons why youre reaching out to them for a partnership, such as their posting style and personality. I'm reaching out to let you know that we're launching new [product/service] next week. Want to get information when it goes public?
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This article was first published in July 2019. Ask yourself these questions as you review an influencers social media platform: If you pitch it right, they will probably ask for something more than a review unit or free samples if they still need to get sponsorships. Consider metrics such as the influencers follower counts on their Instagram, Facebook and Twitter pages. This really depends on your bandwidth and goals. 17% of businesses say they spend more than half of their marketing budget on influencer marketing. Personalize your email. in Apparel & Fashion
Influencer Specialist
Essentially, it is where you send a sample of your products to an influencer in the hope that they will share a positive review about it on social media. Beauty & Personal Care Below is an example from. Were launching a brand new campaign for our Shake It! organic protein shakes and would love for you to represent Flex as an ambassador! Since you are passionate about sharing your fitness journey, I thought I would reach out to see if you would be open to testing our product and doing a collaboration together! Think of it as a challenge. There is an art to approaching influencers. Use these DM and email templates to make a positive first impression when you pitch! If you feel wed make a good fit, Id love to move forward and have you request products from our store. Their favorites were then combined into this proven message. Food & Beverage });
Your first impression could be a make or break moment in your relationship with that influencer.
Hi [name],My name is [your name] from [company]. ROI of Influencer Marketing
The rules to win would be simple, [insert giveaway rules]. );
Propose and outline a partnership. When you get rejected, don't give up. Optimize With Data So, as you can see, it's really important to do the research before you start reaching out to influencers. Then, see how long it takes you to craft your messages. of Louder Online. Reviews Influencer AnalysisLearn a creators engagement rates and metrics on social. We wanted to ask whether our new product could help inspire some more content. jQuery(".menu-custom-mega-menu-2023-container > ul > li > a").attr("aria-expanded","false");
A good first outreach to an influencer should sell the brand, not the perks. Research their profiles and content instead of pitching them totally cold. If youre using an influencer marketing automation tool like GRIN, the platform will automatically calculate influencer engagement metrics for you.
Your brands values should overlap with the influencers. Keep it short and simple. Here are 15 examples of Influencer Marketing done right: 1. }
Need to step up your influencer pitching strategy?
Often, its best to direct message an influencer on their main social channel with a brief offer to send them a gift. But before suggesting that, youll need to do some homework. By June 2020, that figure grew to 56%. How To Ask An Influencer To Promote Your Product | Bulkly You are here: This is a particularly good one to use for micro influencers as they are more likely to make use of this and give you brand exposure. Let me know if you are interested and I will send more details! Influencer Marketing Hub Influencer Marketing How to Craft The Perfect Influencer Outreach Email (+6 Free Templates). I stumbled across your account and thought your content would be perfect for us. I thought it wassomething my audience would appreciate, so I shared it on our social mediaaccounts.I wanted to get in touch with you to discuss [topic] further and a paid [social mediachannel] campaign.If youre interested, we can set up a phone call this week to discuss compensation andmore details on the project.Best,[your name]. Identify The Right Audience and Influencers for Your Campaign. Great examples of influencer outreach Conclusion: Finding authentic influencers is about authentic outreach. 67 Shades of Dior Campaign 3. One of the most popular is to provide the influencer with a share of revenue via an affiliate program. This is a particularly good one to use for micro influencers as they are more likely to make use of this and give you brand exposure. Influencers that are interested will do their own due diligence on your brand. Assuming youre personalizing your emails (and you should be! Take tips and maximize your marketing potential from big-name brands. Brands interested in participating in a competition or giveaway will have the privilege of getting their product name in front of more people. if(jQuery(this).parent().hasClass("review-menu-with-slider")){
How to Ask an Influencer to Promote Your Product - IZEA $("#div-c085d67").focus( //When screen reader focuses on the login to the left of the nav menu
Affiliate programs offer influencers commission or payment based on the number of customers they refer to you. Avoid Instagram comments as your outreach channel. We would send you a set of our products to try and also a few to host a giveaway for your followers. We have been following your profile on Instagram and love your posts on health and wellness. "The Introduction" influencer collaboration proposal template 3. Moving on to the body of the email keep it short. It's short, direct and to the point and indicates that you are willing to give something before getting something from the relationship. Even when using templates, you can tweak them to be more personal.
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