4-6 hours per week. ON Canada TBD This program will allow you to: Master web analytics, email marketing, content marketing strategy, editorial planning, copywriting and consumer research In this exciting module, youll critically examine the various software applications and other tools necessary to build a strategic marketing plan. It serves as the culminating academic experience for program participants and is the final requirement prior to receiving your certificate. Elective Courses (Choose any 12.5 cu from the following list), FHNW Campus Olten, Von Roll-Strasse 10, 4600 Olten. of companies either have a digital transformation strategy in place or are working on one. The backbone of successful content marketing requires a well considered plan that will achieve your business goals. Rebecca brings a unique view when solving business challenges, having worked on the media supplier and agency sides of business. With considerable experience working in the fast-paced world of startups, Gina brings her experience and insights to lectures, speaking about campaigns she has developed and how businesses operate in the real world. She is passionate about lifelong learning and helping others achieve their ambitions. (PG Dip DigM) We do not run the IDM Postgraduate Diploma in Digital Marketing anymore, instead, we have replaced it with our new marketing diploma to incorporate all you need to know about digital marketing, data driven marketing, customer centric marketing and so much more! Application for this advanced digital marketing course is easy. Post-Graduate Certificate in Digital & Content Marketing, Build your digital marketing expertise from the ground up. She believes there are always several potential stories, and several ways to tell them the key is understanding the audience, the brand, and the platform. Honours Bachelor of Arts, Economics. Not only that, explore the impact of digital disruption and its effect on the changes in business and cust, explain their visions and values to stakeholders, . This, module will examine the study of data analytics, the technical aspects of collecting and organising, 8,111 UK / 8,285 International (2023-24) . This is the perfect time for you to gain a digital marketing School of Humanities and Behavioural Sciences, College of Interdisciplinary & Experiential Learning, Centre for Continuing and Professional Education, Centre of Excellence for Social Good (CESG), Alumni Continuing Education Plus (ACE+) Scheme, External Scholarships/Sponsorships & Awards. Ask us anything about this program and well get back to you within 2 business days. Whether you're a digital or traditional marketer, the Postgraduate Diploma in Digital Marketing is the perfect way to validate your skills with a globally recognised certification. Meet the change makers from top global brands who help shape our courses. 2023 University of Essex Online. Leighs mission is to drive equality and belonging into strategic plans and everyday workplace communications. How long is the digital marketing expert course? Learn via real-world case studies and industry examples of prominent companies who are building and deploying strategic marketing initiatives to take their organizations ahead. The actual duration may be longer or shorter depending on your speed of study, study options chosen and module availability. Admission into the full-time Post-Graduate Certificate in Digital & Content Marketing program is highly competitive. Review the minimum language scores for this program. Now that I've finished my degree, the first thing I plan to do is to better myself in my role at work. PGD Digital Marketing: Online, Syllabus, Top Colleges 2023 The Post Graduate Program in Digital Marketing is delivered via Simplilearn's high-engagement bootcamp-style learning delivery model, a combination of self-paced, online classes, expert, instructor-led live virtual classrooms, and interactive labs with more than 200 hours of applied learning and 40 hours of self-paced learning modules. Postgraduate Diploma Digital Marketing (Online) Course Overview Careers & Opportunities Course Overview 1 Year 9 Level Why take this course? Learn Google Ads, social media marketing, SEO and much more. enjoy business success, managers must understand consumer behaviour in the digital age. Join our passionate team empowering marketers around the world. How did Google maneuver Apple's disruptive business model? - After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. Her work has been featured in the CBC News, The Globe and Mail, Toronto Star, Canadian Living, The Wall Street Journal, and as a speaker at numerous industry events. Please note, a maximum of two discounts or scholarships can be applied. He is also an instructor at Concordia University in Montreal teaching social media and effective speaking. PDF Qualification Specification: CIM Level 7 Postgraduate Diploma in Over 30+ years of C-level management experience. In this course you will learn how to map user journeys and build marketing process flow charts. He currently works as the managing editor for Ratehub.ca, a fintech startup in Toronto that aims to help Canadians make better financial decisions. Rebecca enjoys helping define KPIs for clients to ensure the recommended strategy is fully supported by the best content, marketing, and digital tactics. Bachelor's degree in any discipline 2. With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning. In this exciting module, youll learn about the rationale for studying international business from the perspective of an entrepreneur while, In this defining module, youll begin to unpack the theoretical concepts and issues underpinning marketing strategies. Business in a Digital Age looks at how organizations structure and manage their business in a digital age to stay current, strategic, and profitable. Special pricing is available for groups. - This online certificate program does not grant academic credit or a degree from the Kellogg School of Management. Learn how our partners gained a competitive edge with our digital programs. Postgraduate Diploma in Digital Marketing - University of California She has extensive experience working directly with clients (B2B & B2C), boutique and national media agencies. I am immersed in Digital Strategy, Digital Marketing, SEO, Search Engine Marketing, and Content Marketing. Heath has been published in a university textbook and international journals. Youll discover key digital marketing concepts, the theoretical frameworks underpinning them and. Chris is a data expert: determining its value, monitoring its integrity and managing its performance. Before starting his career in Higher Education teaching, Tom developed expertise in Marketing and Technology Project Management working with these organizations: Ericsson, Microsoft, Apple, Xbox, Google, Audi, Ford, Mazda, VW, Michelin, P&G, Pfizer, Nestl, Desjardins Insurance, TD, Bank of Montreal, GoDaddy, Dell, Catalyst GroupM WPP, Bombardier, Canadian Tire, Bimbo Breads. The programme can be completed in six months full-time or up to . This specialist course will explore a number of essential and tailored topics to develop your all-round skills as a marketing professional. She has successfully worked as a content creator for more than 25 years. This exclusive Advanced Digital marketing course delivers the latest thinking in Digital Strategy, CX, Social Media, Search Marketing, Leadership & Management. Post Graduate Certificate in Marketing Leadership Development Hone your skills in: Module 1: Customer Centricity & Customer Value, Module 3: Framework for Marketing in a Digital World, Module 5: Career Success Factors & Derailers, Pillar 2: Understanding Customers and Using Analytics, Module 10: How to Distinguish Good from Bad Analytics, Module 11: Marketing Automation and Artificial Intelligence in Marketing, Module 12: Marketing Technology: Tough Challenges, Rich Choices, Module 23: Types and Roles of Influencers, Module 25: Brand Orchestration and Implementation, For more information on the full syllabus, download our brochure. The Generic Digital Marketing track offers the students a broad spectrum of courses covering various digital marketing topics. This short postgraduate marketing course introduces you to a variety of crucial strategies to promote products and services and the underlying theory behind them. In the full-time Post-Graduate Certificate in Digital & Content Marketing, youll develop the tools you need to create the right digital brand impact, covering areas across business and marketing. This can be by engaging in discussion forums throughout your modules, completing reflective journal entries, or by submitting longer written pieces. The Capstone Project gives you the opportunity to demonstrate what you have learned throughout the program. It delivers breadth and depth of understanding of digital marketing and provides the learner with the digital and research skills to work at a management or strategic level. Please note that meeting the minimum entry requirement does not guarantee admission. The above EMI's are indicative. Doris is an award-winning writer and editor. Northwestern Kellogg - Post Graduate Certificate in Digital Marketing Postgraduate Degrees . DMI EXPERTis our postgraduate level 140-hour course with an advanced, professional certification. The SEM simulation will give you the opportunity to run an advertising campaign with a limited budget, improve your SEM efforts, optimize your landing pages, master the art of email campaigns, and identify key performance indicators to successfully launch your digital strategy: The Social Media simulation will provide you exposure to social media marketing by mimicking the real-world social media advertising buying experience of Facebook, Twitter, Instagram, Pinterest, LinkedIn, and YouTube: Upon successful completion of the program, participants will be awarded a verified digital certicate by Emeritus Institute of Management, in collaboration with Columbia Business School Executive Education. Currently, she is the Director of Marketing and Custom Solutions at Fifth Story, working with the Account Directors to help create an array of content marketing and digital solutions for clients; while also focused on building the Fifth Story brand via partnerships, sponsorships, PR, and targeted marketing. Examine fundamentals of marketing theory, concepts and management as applied to marketings strategic role in meeting customer needs, including product (goods and services), price, promotion, distribution, consumer, segmentation, positioning, ethics, and research to prepare to create a marketing plan. Post Graduate Diploma in Digital Marketing - Vancouver Premier College Rebecca has worked with and for numerous Tier-1 brands in a variety roles. Articles that delve into everything you need to be a digital marketing pro. In this defining module, youll gain a solid understanding of how, Ready to learn more about marketing strategies in private and public, module, youll critically examine the various software applications and other tools necessary to build a strategic marketing plan. Id definitely pay more for that!, Cora Brady Managing Director, Bobs Your Uncle (Advisory Council Member). What is it like to learn with the learning collaborator, Emeritus? Youll also critically analyse the marketing activities of service sector organisations helping you gain crucial insight into how services-based organisations operate. As part of your Digital Marketing Research paper you will undertake real world research (e.g., in the form of surveys, focus groups and/or interviews). Perfect for those looking to fully grasp the social media landscape. Activities (crowd-source activities, try-it activities). Youll also analyse the variables essential to delivering marketing strategies in different types of businesses. Area of Interest:Business Administration. This innovative, enhanced certified Postgraduate Diploma in Digital Marketing program delivered online is the latest thinking in Digital Strategy, CX, Social Media, Search, Leadership & Management. This postgraduate marketing course is designed to provide experienced marketers with the strategic knowledge and skills they need for the contemporary marketing landscape. The programme is stackable and the students can learn at their own paces. DMI EXPERT is our postgraduate level 140-hour course with an advanced, professional certification. 12 Digital Marketing postgraduate courses in Ireland Throughout his career, Mario has been a senior management consultant, performance marketer and digital strategist, and has helped a myriad of clients in multiple sectors achieve their marketing and digital transformation goals.