The description is there to make them stay and decide to take part in your live video. If youre interviewing someone whos passionate about what he or she is doing and has a lot of expertise, it doesnt require a lot of art to get that information out of your expert. Your creativity and imagination is the only limit. I try to build some silence into a lot of my sessions and its something that I wish I was better at doing. Take a look here to see what a blase, paragraph-only slide looks like (on the left) and what one with color and images (in other words, one that's got some life to it) looks like (on the right): As mentioned in the first section, you can consider using a hashtag through the webinar marketing process that is unique to your virtual event. If you're trying to reach business people, on the other hand, you can add specific work jargon, and so on. Remotely monitor & manage clients IT assets, Enable medical professionals to work from anywhere, Connect to clients & reduce billable leakage, Empower students & teachers to thrive, virtually, Simplify & safeguard client communications, Grow your small business with a flexible phone system, Get a phone number that works for your business, Securely meet from anywhere on any device, Stay proactive with remote monitoring & management software, Add a visual dimension to your support experience. Use polls, ask thought-provoking questions and provide actionable content. By Jeff Vining, Director of Research and Market Analysis "54% of B2B professionals watch webinars ever week" RingCentral Blog 2020-21 Due to the COVID-19 pandemic, everyone is somewhat familiar with registering, attending, and participating in online workshops, webinars, or virtual training sessions. Would a downloadable checklist help your audience follow along with your discussion? Exhibitors and attendees (i.e., potential clients) want to have some sort of meaningful engagement. I have been pleasantly surprised how well this works, even among diverse audiences. These events are often larger in scope with thousands of attendees at at time. Free and premium plans. In many ways, its the same affliction of training, education, and presentations: that the presenter and the material just arent that interesting. I would assume it would go through basic functions like muting, turning on your video, changing your name, switching camera views, and a few other basics. Its not that you can never have too much support for an online conference or a webinar, but having more hands on deck is certainly helpful. It might be a session where its venture capital funders intermixed with startup founders and I want to make sure that the funders are only meeting with the founders because it doesnt do them any good to meet up with other VC people. At that point, I feel pretty good about letting someone get on a mic. A good webinar description captures the attention of potential attendees and gives them enough information to know what to expect, but not enough to give everything away. Ive been in sessions that have included more physical and kinesthetic activities, even something like improv. Don't be afraid to ask rhetorical or slightly controversial questions. "The GoTo suite not only saves travel costs for me, but allows me to train and collaborate with my coworkers who are working remote, which is awesome. You also dont need a great interviewer to produce a good interview. While playing around with word vectors and the "HasProperty" API of conceptnet, I had a bit of fun trying to get the adjectives which commonly describe a word. Turn your presentations into conversations with webinars. You design a presentation that is basically a book or a research report divided up across a number of slides with some graphics. Want to see a live demo? Painful. Each week, hosts Sam Parr and Shaan Puri explore new business ideas based on trends and opportunities in the market, Redefining what success means and how you can find more joy, ease, and peace in the pursuit of your goals, A daily dose of irreverent, offbeat, and informative takes on business and tech news, Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank, Build your business for far and fast success, HubSpot CMO Kipp Bodnar and Zapier CMO Kieran Flanagan share what's happening now in marketing and what's ahead. Im often mystified by the amount of introductions that people will do even in a 30-minute presentation where the introduction may be 10 minutes and three or four of those minutes may be reading almost the entirety of someones CV or the resumes of all five panelists. I also like it when people can work independently or in small groups; here, an expert or a few experts may occasionally drop in on that table and offer guidance or answer questions. If you go into a presentation thinking that it has to make sense for someone to look at and read through a year from now, in your absence, you tend to design a slideshow that is very, very heavy on text. It will give an audience a clear understanding of what your webinar is about, and might help your webinar rank higher on search engines and increase visibility on social media. ", "I prefer the GoTo Collaboration Suite over competitive solutions that require working with multiple vendors.". If you get a big group, it gets old after maybe a half-dozen or a dozen passes; I wouldnt advise trying to do this with a group of 20 or 30 people. Instead we ended up shifting to a fishbowl session and it went great. The best webinars are captivating conversations that provide knowledge or present skills that are immediately applicable. Other interactivities like open-ended discussions can be conducted at the end of a session to invite new ideas and suggestions. What is a webinar? Keywords and not sentences should be used. Its a methodology thats built on one-to-many communication. Simply put, a webinar host can help with the flow of the presentation. But keep in mind that youre creating content for your audience with one fundamental function - it has to inform people, not serve the bots. A really big issue today is how to deliver engaging pre-recorded content to foster interactive webinars and conferences. This helps the speaker answer the most questions within the stipulated time. You can write a description of your webinar's subject, as the agenda, and any special activities that you've prepared for your attendees are essential. 12 Tactics That Take Webinars From Good to Great, According to HubSpot 51 webinar best practices for engaging interactive webinars According to the statistics, 40% of consumers prefer brandsto be more informative and less promotional. When you write a description, you create more valuable content for your clients. They are instead pre-recorded then uploaded to the internet for others to watch as if it were a live event. It may be that I want to match veteran conference attendees with first-year conference attendees. Now you know why do you need to write a description. How do we create a webinar thats engaging and interactive? "Will you have formal Q+A? Register today. People love to be consulted and made to feel smart. Words have power. GoTo Webinar is easy to use. As such, it doesnt leave room for new topics and new ideas. The following ideas and webinar best practices were all submitted by professionals who organize online events, virtual conferences, and webinars and who attended my recent online workshop, Creating Dynamic, Engaging Online Conferences & Webinars. Your own website is a place where you can promote every aspect of your business activity for free. Leveraging experts will make your event more interesting for your audience and could also pull in listeners that have followed that experts work. One thing that Ive often done is to have a group create something together and then distribute that to everyone afterwards. I think its a good idea to adjust where a conference session or webinar goes based on the will of a group and using polling is a fun way to do that. We improve meetings for companies, nonprofits, and associations that have specific, limited, short-term training and facilitation needs. service experience. Again, this makes a lot of sense but I have two points of push-back or consideration before offering a coronation of the flipped classroom as a great, viable approach to conference sessions, webinars, or virtual learning. In most cases, all of the attendees already know whos speaking; thats the reason why theyre there in the first place. Key tips include: Use the most relevant keywords. Think about someone talking about how to do X compared to a session where people actually work through doing X. Its pretty common for sessions to talk about topics and have experts opine about topics. The 21 Most Unforgettable Webinar Titles Ever, and How to - Livestorm If any problems arise, this person can address them easily, without causing the speakers to get off-topic. But keep in mind that youre creating content for your audience with one fundamental function - it has to inform people, not serve the bots. We often think about this as a teacher lectures about the history of the French Revolution, for example; a flipped approach would say that the teacher could record that lecture and post it, allowing students to watch it outside of class whenever they want. This makes sense and there are probably a lot of related techniques in terms of who is on camera and whos featured that would make a session more engaging or compelling. Next, an important corollary point: If youre using the camera, you have to be mindful of visual aesthetics. To host a webinar, you will need to find a webinar platform that will help you share your presentation with others online. This isnt to say that you should skip all of your introductions to make for a more interactive webinar. But presentingin awebinar when you often dont have access to visual cues about how the audience is responding can sometimes feel disconcerting or awkward. First, you need to have an outstanding, compelling speaker if you want to keep your attendees engaged for more than 15 or 20 minutes. Keep your webinar to under an hour; if the webinar is too long, participation may drop. Produce the content. Its great if you have a platform that allows for a lot of flexibility and engagement, but Id almost argue that its more important that your speakers or presenters are thinking about how to be engagingand then you can think about how you can make your existing platform at least try to fit what your speakers or presenters are trying to do. Every marketer knows how important it is to take care of customers at each stage of the funnel. Variety is indeed the spice of life. And then I also want them to be prepared with their technology, whether its having downloaded an app for having headphones available. It is very difficult to feel like you know an awful lot about a topic and youre passionate about it and you just cant cover as much as you want. Additionally, you should also troubleshoot for more unexpected technical slip ups. Probably not. To engage attendees -- even before your event, your promotional messages, such as social posts or emails, can ask for people to submit their questions or comments beforehand. So whenever you prepare your webinar description, carry out research on keywords and use a few of them in the body of the text. Also when I use a hat storm, part of the reason I do it is to give the room a minute or so of reflection where there isnt a rush to type in answers and hurtling the session forward. This is indeed a webinar best practice, particularly if youre going to incorporate it into a break. This can reduce some of the worry and headache that comes from producing a live event over technology that may not be trustworthy. If we think about why people go to presentations or conference sessions or webinars, its often because they have an issue or question that they want addressed or solved or want some feedback on. As you plan, keep in mind that most of the tips on this list aim to boost audience engagement. In many ways this is the most important characteristic of quality. Keep messaging on-brand. Do your best to avoid them when on the air live by testing your webinar platform ahead of time. When your webinar is addressed to youngsters who use abbreviations and informal language, for example, you should write a description that sounds native to them. During the webinar, we use the hashtag to interact with the audience, answer technical questions, and gather questions for the Q&A portion. You can also use it in your business, to create a Video Sales Letter or to create different Headlines or . Before I turn this over to our brilliant speakers, I wanted to briefly describe how we arrived at developing and funding participatory This is especially true if there are more than four or five people in that room. Besides, you can also create a special landing page, which can be dedicated just to this one-time event. Then, write a description where you answer such a question. #1 Make the most of short webinar titles You don't have to describe the whole topic in the webinar title. Anyone who visits your page, either intentionally or randomly, may bump into information about your webinar and consider participating. Webinar essentially means seminar sessions held over the internet. A recipe for a dynamic, interactive webinar does not start with someone speaking to a piece of metal and glass for a long time. It turns out that doesnt usually happen; instead, you get a room with one or two people having an awkward conversation with 10 or 20 silent, bored bystanders. If you already think you're planning great webinars, but don't know where to start with promoting them, check out this post with tips from HubSpot marketing experts. Talk about a highly interactive webinar. Oups. Also, if you have some type of webinar giveaway or special feature during the webinar, circulate that information to further differentiate your webinar from similar events held by competitors. Collaboration tools like Whiteboards can be utilized within webinars to share documents or images and explain them using annotation tools. Trying to present something that was designed to make sense as a research report is not particularly compelling or engaging. For example, if you're targeting people interested in ecommerce marketing, you can host a webinar on ecommerce SEO in particular. "Hello everyone and welcome to today's session." The first words of any webinar should be strong and specific. In fact, thats exactly what this is. Its very difficult for groups to self-organize without a leader when you talk about 6 or more people online. Discussions have to stay within the parameters of the topic and cannot diversify. Or, as I like to say it take bold actions. While an informative webinar is a great start, sharing a basic lecture with your attendees might not cut it. Visual clues like one-word descriptors, figures or percentages can be provided to help learners understand the graph or chart quickly. Why do you ought to write a description? How to Stop Saying Um, Ah, and You Know, How to Calm Your Nerves Before a Big Presentation, 5 Ways to Project Confidence in Front of an Audience, Long Game strategic thinking self-assessment. A number of these elements are covered in other parts in this document but Ill quickly talk about the fun backgrounds as a tool for engaging webinars. It makes sense, but the challenge is how would it make a webinar or online conference session more engaging at the time? Second, think about the location of your audience. Specifically, adjust your camera so that its giving a straight-on view of your face, and test out how your chosen backdrop appears to participants. Im amazed by the number conference sessions and webinars that exist where the word how is in the title, but no one actually learns how to do the thing thats advertised in the end. And finally, decide in advance how youll handle audience participation. The description is there to make them stay and decide to take part in your live video. As with any television appearance, its best to avoid busy patterns or dangly jewelry, which can distract a viewer. Doing this at the end is kind of a logical thought.
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