Pacificas subject line, The wait is over!, inspires an immediate sense of excitement, aiming to peak the readers curiosity and reignite their interest in the product. Showing up for your customers in a time of need will showcase your empathy and make your brand unforgettable. These less glamorous aspects of email marketing though critical to your campaign's success don't paint the entire picture of what amazing email marketing really is. Mejuris marketing email was sent just after the holiday season, perfectly timed to align with the overall message of its brand. Email inspiration: 16 places to look for exciting email examples Its branding is quiet and calming, just like the day for which it's named. Sometimes, words can be overrated. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'fa7cdf66-cde5-4ed7-a200-13a5be8c570b', {"useNewLoader":"true","region":"na1"}); Get expert marketing tips straight to your inbox, and become a better marketer. A Complete Guide To HTML Email Smashing Magazine But thats what makes the subject line so clever. Steph Knapp is a freelance B2B + SaaS content marketer that loves educating and empowering curious humans. 1. Why it works: This email was sent to users that signed up to Allbirds mailing list but havent yet made a purchase. Each individual email leads to a specific call-to-action, i.e. Free and premium plans. Design and manage your creative assets directly in Mailchimp, then reuse them across all of your marketing channels. Yelp has the option to either unsubscribe from all emails or to adjust the number of emails you receive by updating your settings on a preference center page. Monday.com's newsletter has a comic-strip feel with a cartoon and a weekly question. Show what's been done before showing what's to come, letting consumers know their excitement is secure. 7 Rules of B2B Email Marketing (+4 Examples We Love) - WordStream Why it works: Welcome to the dark side is an unusual subject line for a brand thats all about comfort, but thats exactly why it draws the readers attention so effectively. I often search for cafes and brunch spots in the Denver area, so right off the bat, this content feels specific to me. More importantly, this great email very succinctly gives the reader an opening that covers all of the brands bases while being brief enough that it invites the reader to learn more. Subject: Do Not Share This Email! Consider adding this option to your email to keep recipients from unsubscribing completely. Then, apply those takeaways to your own email newsletters. All of HubSpot's handcrafted email newsletters, tucked in one place. To top it all off, Nonna Lives email is filled with social proof in the form of customer testimonials, leveraging the support of satisfied customers to help entice new ones. Takeaway: Subject lines that offer a bit of ambiguity can grab a users attention, even if they seem ominous. We especially adore the textured backgrounds, as well as the ways in which they play with light and shadows. Are you inspired by InVisions clean design and ready to create your own campaign? How do you want your recipients to feel when reading your emails? When looking for some email inspiration, you can easily turn into a magpiebe attracted to bright, shiny things! They list a few of the perks you get from a membership, and then immediately jump into establishing educational value, offering tips for sleeping. We especially love the saturated GIF they used to promote the piece of content, as it really commands the recipient's attention. Why it works: In this abandoned cart email, Skull Bliss opens with a willingness to negotiate down its price. An email marketing campaign is a scheduled series of emails used to nurture leads and current customers with the purpose of encouraging engagement and increasing sales. Oops. Photography can serve as more than a static image, it can be an interactive guide, leading the eye throughout the message. How do you go about it effectively? The content is easy to scan, and Paula's Choice doesn't mention its products by name (only by image). Free and premium plans, Sales CRM software. Social media and online ads are a great way to find new customers, but email marketing is crucial to holding onto them.Shopify users can leverage Shopify Email to design branded emails built for commerce, set up marketing automations, and track campaigns. From the color to the layout, this email feels like an extension of Yelps website. While your emails should mainly serve subscribers, you can also use them for research. Everywhere. It focuses on sustainability and even has a program where it recycles used plastic to create razors and toothbrushes sold on its site. That's what J.Crew did in this email, anyway. This consideration can make the experiences of transitioning from section to section seamless for the viewer, compelling engaged attention throughout the message. Speaking of design inspiration, heres another website thatll get those design juices flowing: Email Love. Where do you find email inspiration? Good subject lines dont need to say much, they just need to present a question that can only be answered by opening the email. When opened, the email invites users to vote for their favorite piece of retro tech and be entered for a chance to win their selected piece. There are no product images, collection highlights, or calls to action. The email does include information about a giveaway, which is a great way to encourage brand engagement, but first and foremost, it offers camaraderie. Who Gives a Crap is branded around charity and toilet humor. Takeaway: Audiences can infer a lot about your brand from the colors, email templates, and word choice you use. Hot tip from Carin: OnceDailyPharma has an entire category devoted to pharmaceutical emails for you to get some inspiration from. Let us be your inspiration guide! What works for someone else may not work for you. Thanks to the bright blue color choice, it's easy for recipients to understand how the rates have shifted in just a quick glance. The email and landing page also help subscribers decide what they want to tune in for. Your email copy needs to sing as much as your emails design. SMTP Relay Service: What Is SMTP Relay & How Does It Work? Drawing inspiration and stealing are very different things. . 15 Awesome Email Marketing Examples for Inspiration 6) SendForensics . Updated regularly and always full of fresh email marketing ideas!. Segment your audience. This post was updated on October 5, 2022. Here are a few of my favorite ideas from recent email campaignsI hope you can find some inspiration in them. Takeaway: Your customers are an important part of the growth of your brand. You might be in the beginning stages of coming up with a new email nurture or want to learn more about how your subscribers interact with a different email design. In fact, more than 80% of Americans report checking their inbox daily, with a thundering 63% majority checking it multiple times a day. Finding new HTML email inspiration can be a daunting task. Email Marketing Design: Everything Marketers Need to Know - Mailchimp 21 Email Marketing Examples to Follow (2023) - Shopify In doing this, the email makes a direct comparison to its competitorshigh-fashion companies usually based in big fashion cities like New York and Milan. 19. 10+ Effective Email Marketing Examples 2023 [Inspiration + Tips] When I look for good email examples, I start by considering what the email is trying to do in its simplest form. With more than 70% of businesses using email newsletters to communicate with the customers, it's more important than ever your emails stand out. , which allows you to personalize emails by grouping them by, for example, location, demographic, or previous purchases. Subject: We did a little negotiating for you. The effect is that the email feels less like a salesperson that wont stop bothering you and more like a helpful friend checking in. Following email design best practices, like using bright colors, bold imagery, and unique typography, will help you master email marketing design. Skull Blisss offering of a 50% discount is intriguing, because its a huge discount. Tracking: Analyzing the performance of your emails to inform future campaigns. The subject line gets right to the pointclaim your 15% off discountadding the word HURRY to give the reader a sense of urgency. The actual copy in the email is brief. Share different use cases or jobs-to-be-done. We're strong believers in humor and winback campaigns here at SendGrid and we luckily found an email that combines . Its tagline, Somewhere else awaits, seems to beckon customers to get away from it all and just unwind. Giving a behind-the-scenes peek instills confidence about how they use funds and builds excitement about improvements to look forward to. The brand: Melt Cosmetics is a big, bold makeup company that specializes in highly pigmented, ultra-matte shades of lipstick and other cosmetics. Once opened, rather than focus on a particular product, Schoolhouse makes a point of focusing on a home from the outside. The header image cheekily crosses out New York and replaces it with Edmonton when labeling where products are designed. He is best-known for once being retweeted by Ice T. Get free online marketing tips and resources delivered directly to your inbox. By signing up to the mailing list, customers have already indicated they want to participate in Nonna classesall they need is a little push. Marketing Email Inspiration: Welcome Back to Lush. 4. Six Places to Look for Email Marketing Inspiration - Medium It also gamifies every promotional email. This approach is very true-to-brand for a women's apparel and accessories company. Takeaway: Dont be afraid to give your products the attention they deserve. By explicitly highlighting what makes its product different, Brightland gives its customers a reason to choose its product over that of its competitors. Oftentimes, the story of how a brand came to be can highlight what makes the brand different from the competition. In the e-commerce world, the quality of visuals in your emails can have a huge impact on whether recipients stick around to look through the whole email, or quickly hit the "delete" button. When Ive hit a bit of a block, Ill head to Just Good Copy for a bit of copy inspiration. See more ideas about email marketing inspiration, email . Sixtys branding is all about elegance and taking in the nightlife of the neighborhoods where their hotels are based. Transactional Emails: These emails are sent to customers after a transaction has been completed. The aim of the Good Guys brand is to create cruelty-free footwear that doesnt use any animal products, is sustainable, and ensures fair working conditions in its supply line. Bonus: tag subscribers who engage with your announcement email to use for future email segmentation. Glasses are a product where individual purchases might be more spread out, so the goal of the email isnt necessarily to get buyers right away, but to keep Zennis at the top of their minds for when they do need to buy a new pair. Try playing around with bold vs. subtle colors, plain text vs. buttons, and creative copy to see what recipients engage with the most. As a highly-caffeinated individual, my ear is always perked for word of the best coffee shops in town, so when, Yelp is a great example of a brand that really gets email marketing, so for those marketers out there that want a refresher on email marketing best practices, or just a little email inspiration, drink in these, get creative and test different subject lines. The more personalized the content, the more likely people will engage. Pro Tip: Nowadays, most viewers have some level of ability to sense whether an image is a stock photo or originally captured content. And the only way to learn that is to test. With it, you will customize your campaigns, add or remove elements, and preview them on the spot. If you're looking to dabble in something a little more adventurous for your next email marketing campaign, check out the examples below for inspiration.
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