Fully 35% of teens say they are using at least one of them almost constantly. Teen TikTok and Snapchat users are particularly engaged with these platforms, followed by teen YouTube users in close pursuit. Some 54% of U.S. teens say it would be very (18%) or somewhat hard (35%) for them to give up social media. Copyright 2023 Sprout Social, Inc. All Rights Reserved. For instance, just 8% of adult TikTok users aged 45 to 54 use the app. Breaking this down further, we see that a larger proportion of adult TikTok users are aged 18 to 2438.5% (419.9 million users) compared to 32.5% (354.8 million) that are aged 25 to 34. As more and more brands get on board, were seeing influencers do the same. Please create an employee account to be able to mark statistics as favorites. It is an innovative and unique way of online sharing. In China, 60% of TikTok users . When reflecting on the amount of time they spend on social media generally, a majority of U.S. teens (55%) say they spend about the right amount of time on these apps and sites, while about a third of teens (36%) say they spend too much time on social media. You need at least a Starter Account to use this feature. And creators are similarly young. | In, eMarketer. Numbers, Facts and Trends Shaping Your World. Twitters status as a place to discuss events and gather breaking news make it a prime place to share content and drive discussions. The survey is weighted to be representative of U.S. teens ages 13 to 17 who live with parents by age, gender, race, ethnicity, household income and other categories. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Generation Z uses TikTok the most, but other age groups might start using this app more in the future with this prediction in mind. Market penetration: There are 4.8 billion internet users, 20.83% use Bytedance's video sharing service. AsofJanuary 2023, TikTok ismost used bywomen aged 18to24(21.5%). (, On Google Play, TikTok ranks as the 3rd most downloaded app along with the social media giants of Facebook and WhatsApp. It remains to be seen how the recent shake-up in Twitters leadership will impact the app long-term. When comparing the above two, we can see that there was a vast difference between sharing and viewing habits. While 72% of U.S. teens say they have access to a smartphone, a computer and a gaming console at home, more affluent teens are particularly likely to have access to all three devices. Fully 86% of teen TikTok or Snapchat users say they are on that platform daily and a quarter of teen users for both of these platforms say they are on the site or app almost constantly. Across these five platforms, 35% of all U.S. teens say they are on at least one of them almost constantly. (, The download figures of TikTok apps are also representations of the total number of downloads that took place globally and TikToks all-time downloads. (, In China, 60% of TikTok users are within the 25-44 age group. 41% of teenage TikTok like the app because of its friendly interface matching the youth requirements. But what demographics does the app appeal to? Show publisher information In fact, 47.4% of TikTok users are under 30. Brent Barnhart is a professional writer and content critic. TikTok is one of those social media applications that have kept teenagers engaged. studying TikTok users by age, a large majority of TikTokers are between the ages of 18 to 34. | This survey asked whether U.S. teens use 10 specific online platforms: YouTube, TikTok, Instagram, Snapchat, Facebook, Twitter, Twitch, WhatsApp, Reddit and Tumblr. [Online]. This research was reviewed and approved by an external institutional review board (IRB), Advarra, which is an independent committee of experts that specializes in helping to protect the rights of research participants. by Josh Howarth January 13, 2023 Since launching in 2016, TikTok has rapidly grown in popularity, reaching an estimated 834 million users. (, The latest projection indicates that TikTok would surge ahead in the ranking than Facebook, LinkedIn, and Instagram. The growth of TikTok was a surprising turn of events at a time when Facebook, Twitter, and Instagram have been ruling the field. Want to know which apps are up-and-coming? A new Pew Research Center survey of American teenagers ages 13 to 17 finds TikTok has rocketed in popularity since its North American debut several years ago and now is a top social media platform for teens among the platforms covered in this survey. Available: https://www.statista.com/statistics/1095196/tiktok-us-age-gender-reach/, Distribution of monthly active TikTok users in the United States as of April 2022, by age group, Immediate access to statistics, forecasts & reports, Social media: active usage penetration in selected countries and territories 2023, Social media: global penetration rate 2023, by region, Social network users in selected countries in 2022 and 2027, Social media users in the United States 2019-2028, United States: social network penetration 2018-2027, Most used social media platforms by type in the U.S. 2022, Social network usage by brand in the U.S. 2022, Most downloaded social media apps U.S. 2022, Leading iPhone social media apps in the U.S. 2022, by downloads, Leading mobile apps in the United States 2023, by unique visitors, U.S. adult and teen Instagram and Tiktok usage 2020-2021, Average daily media use in the U.S. 2022, by medium, Weekly time spent on leading online activities in the U.S. 2022, Most common social media activities in the U.S. 2022, U.S. users daily engagement with leading social media platforms 2022, U.S. social media interactions per article 2022, by topic, U.S. preferred social media platform to watch short-form videos 2021, U.S. young users daily media activities during the COVID-19 pandemic 2021, by age, Facebook users in the United States 2018-2027, United States: Facebook usage penetration 2018-2027, Facebook: monthly active users in North America 2010-2023, Facebook usage reach in the United States 2021, by gender, Facebook usage reach in the United States 2021, by age group, Facebook usage reach in the United States 2021, by education, Instagram users in the United States 2018-2027, Instagram usage reach in the United States 2021, by age group, Instagram usage reach in the United States 2021, by gender, Instagram monthly active user ratio in the U.S. 2021, by frequency, Rate of Instagram user activity in the U.S. 2021, U.S. adults who have a favorable impression of Instagram 2022, TikTok: number of users in the United States 20219-2025, TikTok usage distribution in the U.S. 2022, by age, U.S. TikTok usage frequency 2021, by gender, U.S. TikTok usage frequency 2021, by household income, Rate of TikTok user activity in the U.S. 2021, U.S. adults who have a favorable opinion of TikTok 2021, Twitter users in the United States 2018-2027, Number of LinkedIn users in the United States 2018-2027, Pinterest users in the United States 2018-2027, Reddit users in the United States 2018-2027, Snapchat users in the United States 2018-2027, Most well-known social networks in the United States 2022, Facebook brand profile in the United States 2022, Instagram brand profile in the United States 2022, TikTok brand profile in the United States 2022, Twitter brand profile in the United States 2022, LinkedIn brand profile in the United States 2022, Pinterest brand profile in the United States 2022, Reddit brand profile in the United States 2022, Ad spending per internet user of social media advertising in the U.S. 2018-2027, Revenue growth of social media advertising in the U.S. 2018-2027, Digital Market Outlook: social media ad spend change U.S. 2018-2026, by device, Digital Market Outlook: SM ad spend per internet user U.S. 2017-2026, by device, Digital Market Outlook: social media ad spend in the U.S. 2017-2026, by device, Revenue of the social media advertising industry in the U.S. 2018-2027, U.S. internet users who think social media is good or bad for society 2022, U.S. adults supporting verification to create social media profile 2022, by age group, U.S. adults supporting ID verification to create social media profile 2022, by gender, U.S. adults on the metaverse replacing social media 2021, U.S. Gen Z opinion of social media appearance 2021, TikTok video content reach among U.S. internet users 2019, TikTok penetration worldwide 2019, by region, Brazil: share of TikTok app downloads 2020, Most popular Hungarians on TikTok 2020, by number of videos, Most popular Hungarians on TikTok 2020, by number of likes, Other apps used by TikTok users in Poland 2020, U.S. adults who think TikTok should be banned in the U.S. 2020, by age, Instagram & Facebook stories watching in Italy in 2019, by age group, Instagram & Facebook stories watching by the influencers' audience in Italy 2019, Most-followed Dutch-language TikTok creators worldwide 2022, Ecuador: leading TikTok mega-influencers 2020, by number of followers, Fastest growing U.S. TikTok influencers 2021, by number of followers, Nigeria: Instagram users 2022, by age group, Find your information in our database containing over 20,000 reports. About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. statistic alerts) please log in with your personal account. (, Indian viewers download of 2019 makes up about 45% of the total global downloads worldwide. (, As per estimates, out of the total 500 million active TikTok users, 26.5% are from the United States. Not only is there a smaller share of teenage Facebook users than there was in 2014-15, teens who do use Facebook are also relatively less frequent users of the platform compared with the other platforms covered in this survey. (, The United States of America saw 37.6 million downloads of the TikTok apps, which is about 6% of the worlds downloads. Let us check the various country-wise statistics of TikTok. These TikTok user statistics also show that there are slightly more male users among those aged 35 and above, while in the younger age demographics, female TikTok users significantly outnumber males. (December 20, 2022). Google advertising, Facebook advertising, Search Engine Optimization, and more. TikTok has been using 155 countries in the world, and it supports 75 languages. Learn more about how Statista can support your business. And the study shows there has been an uptick in daily teen internet users, from 92% in 2014-15 to 97% today. Yes please. That makes TikTok the second-most popular app with young people, after YouTube, which is used by 95% of teens. Young people between ten and 19 years old use TikTok the most. TikTok Statistics UK: Demographics Who would you bet uses TikTok the most? Profit from the additional features of your individual account. (, In the US, 40% of TikTok users are male, and 60% are female. After those platforms come Facebook with 32% and smaller shares who use Twitter, Twitch, WhatsApp, Reddit and Tumblr.1. Written byby If you are an admin, please authenticate by logging in again. These TikTok age demographics show that If young adults are among your brands target audience, marketing and having a presence on TikTok is likely to go a long way in terms of connecting with buyers. Just 8% of teens think they spend too little time on these platforms. ( Statista) Facebook is Gen X and Baby Boomers favorite social media platform. The following are the statistics of TikTok usage from the teenage group. Globally, we spend an average of 2 hours and 27 minutes on social media per day. If youre looking to expand your reach, we recommend looking into the demographic data from your own social presence to see how it compares to the averages above. 21 Amazing TikTok Statistics [2023]: Need To Know Marketer - Zippia Even 52% of TikTok users aged 65+ log in daily! From dance videos to global sensation: what you need to know about (, When compared to the other popular social media platforms, TikTok is the only social media platform not owned by another and still achieved its impressive progress. But TikTok users aren't exclusive to the app in fact, only 0.1% of TikTok users only use TikTok. TikTok is now the second most popular social media platform, slightly behind YouTube. Still, about six-in-ten teen Facebook users (57%) visit the platform daily. For example, Black and Hispanic teens are roughly five times more likely than White teens to say they are on Instagram almost constantly. These statistics of TikTok are impressive when compared to the other competitive apps on the market. The short-form video hosting service's popularity isn't in question. Cookies It is a subsidiary of The Pew Charitable Trusts. Download the Sprout Social app for Android in the Google Play Store. Teen girls are more likely than their male counterparts to say they spend too much time on social media. A slightly larger share of teens from households making $30,000 to $74,999 annually report using the internet almost constantly, compared with teens from homes making at least $75,000 (51% and 43%, respectively). "Distribution of Monthly Active Tiktok Users in The United States as of April 2022, by Age Group. TikTok usage penetration in the UK 2020, by age group Published by L. Ceci , Mar 15, 2022 As of the third quarter of 2020, a quarter of UK internet users aged 15 to 25 years were using. All of the 90% are highly active in it. 2019 has seen TikTok cross the first billion downloads in February. 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We Are Social, & DataReportal, & Kepios, & Meltwater. Media Habits Are Changing Rapidly For Young Adults, Making Ad - Forbes U.S. TikTok users by age 2022 | Statista When it comes to what age group uses TikTok the most, there's no denying that the age demographics of social media users on TikTok skew on the young side 10 to 29 year olds comprise 62% of the platform's population, and only 7.1% of those users are 50+.
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